翻译公司维护客户忠诚度需要注意的事项

2018-07-02

对于翻译公司而言,客户的忠诚度非常重要,而翻译公司想要维护客户的忠诚度也是一件非常不容易的一件事,下面北京翻译公司为大家详细介绍维护客户忠诚度需要注意的事项有哪些?

  For the translation company, the loyalty of the customer is very important, and the translation company wants to maintain the loyalty of the customer is also a very difficult thing. What are the details of the Beijing translation company for the detailed introduction of the maintenance of customer loyalty?

  1、企业品牌

  1, enterprise brand

  我们都知道品牌是用以识别某个销售者或某群销售者的产品和服务,并使之与竞争对手的产品和服务区别开来。久负盛名的品牌及是优良品质的保证,因此企业品牌有助于促进产品销售,树立企业形象。作为服务行业的翻译,虽然不像工业品那样对品牌有强烈的要求,但如果形成了自己的品牌很多客户都会慕名而来,让客户对公司更放心。传译翻译这一品牌在业内已享有盛誉。

  We all know that brand is used to identify the products and services of a seller or a group of sellers, and distinguish them from competitors' products and services. Brand names are the guarantee of good quality, so corporate brand helps to promote product sales and establish corporate image. As a service industry translation, although it is not as strong as the industrial product of the brand, but if the formation of its own brand many customers will come, let customers feel more comfortable with the company. The brand name of translation and translation has gained popularity in the industry.

  2、翻译服务质量

  2. The quality of translation service

  很多研究表明,服务质量对顾客忠诚度有着更为直接而根本的影响。这就是说, 服务质量的好坏直接决定着顾客的忠诚与否。因此,改善翻译服务质量自然会提高顾客的忠诚度,翻译几乎纯粹的服务项目,所以翻译服务质量直接决定了是否与你继续合作。

  Many studies show that service quality has a more direct and fundamental impact on customer loyalty. That is to say, the quality of service directly determines the loyalty of customers. Therefore, improving the quality of translation services will naturally improve customer loyalty and translation of almost pure service, so the quality of translation services directly determines whether to continue to cooperate with you.

  3、顾客的满意度

  3, customer satisfaction

  顾客的满意程度越高,则该顾客会越愿意购买,而翻译是服务行业,只有客户满意我们才能说完成订单。尽管翻译行业竞争激烈,但顾客忠诚会随着顾客满意度的提高而提高。可以说,顾客满意是推动顾客忠诚的最重要因素之一,其是翻译行业首先考虑的问题。上海传译翻译公司的客户满意度高达98%以上。

  The higher the customer satisfaction is, the more willing the customer will be to buy, and the translation is the service industry. Only when the customer is satisfied can we finish the order. Despite the fierce competition in the translation industry, customer loyalty will increase with the improvement of customer satisfaction. It can be said that customer satisfaction is one of the most important factors to promote customer loyalty, which is the first consideration in the translation industry. The customer satisfaction of Shanghai interpretation translation company is as high as 98%.

  4、顾客价值因素

  4, customer value factors

  公司和顾客间的关系终究是一种追求各自利益与满足的价值交换关系,顾客忠诚的是翻译企业提供的优异价值翻译服务。可以说翻译企业提供给顾客的服务价值对其忠诚的产生发挥着重要作用,翻译服务越优异顾客就越愿意放心把译稿交给你,越产生进一步合作的意愿。

  After all, the relationship between the company and the customer is a kind of exchange relationship between the pursuit of the value of each interest and the satisfaction, and the loyalty of the customer is the excellent value translation service provided by the translation enterprise. It can be said that the service value provided by a translator to the customer plays an important role in the production of its loyalty. The better the translation service is, the more the customer is willing to trust the translation to you, the more willing it will be to further cooperate.

  5、转换公司的成本高低

  5, the cost of the Switching Company

  转换成本是指顾客从一个供应商转向另一个供应商时的一次性成本,除了货币成本外,还有面对一个新的供应商所导致的不确定性引起的心理与时间上的成本。因此可知,较高的转换成本构筑了较高的转换壁垒,当顾客改变供应商将涉及高的资金成本、老主顾折扣的丧失等成本时,顾客就可能不愿意更换供应商。传译翻译公司为老客户提供积分返还。

  Conversion cost refers to the one-time cost of a customer from one supplier to another. In addition to the cost of money, there is a psychological and time cost in the face of uncertainty caused by a new supplier. It can be seen that higher conversion costs build higher barriers to conversion, and customers may not be willing to replace suppliers when customers change their suppliers with high cost of funds and the loss of old customers. The interpreter translates the translation company to provide the integral return for the old customer.

  6、公司拜访的方便性

  6. The convenience of a company visit

  由于地理位置等因素的制约造客户不能很方便的拜访公司,进而与公司相关人员面谈,也会影响顾客忠诚度。如果你所在地的翻译公司很少或只有你一家,客户可能会有一定的忠诚度,一旦用户发现了更加方便或是更为满意的翻译公司之后,客户也会流失。

  Due to the restriction of geographical location and other factors, making customers can not visit the company very conveniently, and then interviews with relevant personnel of the company will also affect customer loyalty. If the translation company in your place is very few or only your family, the customer may have a certain degree of loyalty, and once the user finds a more convenient or more satisfactory translation company, the customer will lose.

  以上是北京翻译公司为大家介绍的关于翻译公司维护客户忠诚度需要注意的事项,除此之外,了解客户的要求也是非常重要的条件之一。

  The above is the Beijing translation company for the translation company to maintain customer loyalty needs to be noted, in addition to this, to understand the requirements of customers is also one of the most important conditions.